Overview

Full Product Details

Author:   Barbara Petruzzelli
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 2.00cm , Length: 21.60cm
Weight:   0.540kg
ISBN:  

9780789031570

ISBN 10:   0789031574
Pages:   204
Publication Date:   25 April 2006
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Foreword (Pat Wagner) Using Student Focus Groups to Inform Library Planning and Marketing (Melissa L. Becher and Janice L. Flug) Marketing the Academic Library: Building on the @ your library Framework (Heather Empey and Nancy E. Black) Getting the Word Out: Publicizing Library Programs and Services to the Community (Rob Withers) Matching Media to Audience Equals Marketing Success (Kathleen Conley and Toni Tucker) Marketing Virtual Reference: What Academic Libraries Have Done (Luke Vilelle) Marketing Resources for the Busy Librarian (Deborah O. Lee) Drop Them a Postcard: Another Way to Reach Your Patrons (John A. Cosgrove) Frankenstein @ Our LibraryMonstrous Opportunities for Marketing (Barbara M. MacAlpine) Affordable, Effective, and Realistic Marketing (Jane M. Verostek) Collaborating with Students to Develop an Advertising Campaign (Robert B. McGeachin and Diana Ramirez) Implementing an Action Plan: Strategies for Marketing Library Services (Jennifer Campbell and Sally Gibson) We Better Get This Party Started! (Lisa Lavoie and Judith Markiewicz) Index Reference Notes Included

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Petruzzelli, Barbara

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