Overview
hotographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you're looking to work as a full-time real estate photographer or develop a side-line business, you'll need to arm yourself to produce client-pleasing photographs. In this book, Ron Castle introduces you to the skills you need to succeed in real estate photography. You'll gain insight into some basics of the business, and you'll learn what kind of equipment you'll need to do the job. You'll also learn what and what NOT to photograph, work to produce strong compositions, and find suggestions for an efficient and effective post-processing workflow. The later chapters will consist of several sample home shoots. These images and their captions will provide helpful suggestions and perspectives on what a typical ""real-world"" real estate shoot entails. AUTHOR: Ron Castle has been photographing and creating art since he graduated from the University of Arizona Graphic Design School in 1969 with a Bachelor of Fine Arts degree in Commercial Art and Illustration. His work has ranged from graphic design, to oil painting, to film photography, but digital photography has taken center stage in his creative life for the past decade. SELLING POINTS: Learn to create stand-out photographs of real estate that make each property look its absolute best Real estate photography can be a great income source for full- or part-time practitioners Will benefit real estate agents who wish to photograph their listings Contains information on techniques and the business side of real estate photography 280 photographs
Full Product Details
Author: Ronald Castle
Publisher: Amherst Media
Imprint: Amherst Media
ISBN: 9781682033029
ISBN 10: 1682033023
Pages: 128
Publication Date: 15 November 2017
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
Ron understands the nuances that transform a photograph into a piece of art. This book will help you recognize these subtleties as you embark on your own photographic transformation. --Elizabeth Homan (Master Photographic Craftsman, CPP, API) and Trey Homan (Photographic Craftsman, CPP, 2017 President of Texas Professional Photographers Association) Ron has proven himself a leader in commercial photography. His craftsmanship speaks for itself. --Bill Hedrick (Editor of Texas Professional Photographer Magazine) His guidance is easily accessible to real estate agents as well as all levels of photographers. --Laurie Klein (BFA, MFA, Educator and Author)
His guidance is easily accessible to real estate agents as well as all levels of photographers. --Laurie Klein (BFA, MFA, Educator and Author) Ron understands the nuances that transform a photograph into a piece of art. This book will help you recognize these subtleties as you embark on your own photographic transformation. --Elizabeth Homan (Master Photographic Craftsman, CPP, API) and Trey Homan (Photographic Craftsman, CPP, 2017 President of Texas Professional Photographers Association) Ron has proven himself a leader in commercial photography. His craftsmanship speaks for itself. --Bill Hedrick (Editor of Texas Professional Photographer Magazine)
"""His guidance is easily accessible to real estate agents as well as all levels of photographers."" --Laurie Klein (BFA, MFA, Educator and Author) ""Ron has proven himself a leader in commercial photography. His craftsmanship speaks for itself."" --Bill Hedrick (Editor of Texas Professional Photographer Magazine) ""Ron understands the nuances that transform a photograph into a piece of art. This book will help you recognize these subtleties as you embark on your own photographic transformation."" --Elizabeth Homan (Master Photographic Craftsman, CPP, API) and Trey Homan (Photographic Craftsman, CPP, 2017 President of Texas Professional Photographers Association)"
Author Information
Ron Castle has been photographing and creating art since he graduated from the University of Arizona Graphic Design School in 1969 with a Bachelor of Fine Arts degree in Commercial Art and Illustration. His work has ranged from graphic design, to oil painting, to film photography, but digital photography has taken center stage in his creative life for the past decade. Since falling in love with digital imaging, he has honed his skills at the prestigious Santa Fe Photographic Workshops and earned the coveted Certified Professional Photographer and Master Photographer degrees from Professional Photographers of America (PPA)--and his very first entry into PPA's International Photographic Competition in 2015 resulted in a Diamond Photographer of the Year award! In recent years, he has focused his passion on architectural and real estate photography, where he has also earned awards in print competition. Additionally, his images and techniques were featured in Texas Photographer magazine and he taught a popular real estate photography workshop for the Texas Professional Photographers state convention.
