Overview

"Are you aware of the 20 critical trends that will dramatically affect changes in the real estate industry during the next 10 years? REAL ESTAT CONFRONTS THE FUTURE is sure to generate a buzz in the real estate industry with individual chapters from 20 well-known and highly-qualified experts in the real estate field. Among the many timely topics covered are commissions and the commission structure, VOWs (Virtual Office Websites), tax laws, technology integration, telecommunications, online education, investment opportunities of tomorrow, and much more. B Real Estate Confronts the Future is a ""must have"" crystal ball every real estate professional in this rapidly changing industry needs to know what the future holds for real estate."

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Chapters- Interviews with Industry Leaders. 1. NAR: Bulwark of the Industry?- Terry McDermott. 2. Branding: What's in a Name?- Bob Moles. 3. The Transaction: Is Integration Possible?- Stewart Morris. 4. Trends: What's the Genesis of Change?- Dave Liniger. 5. Outside Competitors: Stimulant of Deterrent?- Ron Peltier. 6. Profitability: What is it so hard?- Dr. John Tuccillo. 7. Sales Associates: Are they the Key to Success?- Gary Keller. 8. Education: Keeping Pace?- Stephen Martin. 9. Non-Traditional Brokerage: Can it Work?- Glenn Cohen. 10. Productivity: Up, Down or Sideways?- Terri Murphy. 11. Business: What Drives Results?- Lennox Scott. 12. Relocation: Quo Vadis?- Pam O'Connor. 13. Agents: Commission Based or Salaried?- Scott Kucirek. 14. Government: Restrainer of Enabler?- Bill Malkasian. 15. Franchising: What's New?- Marty Rueter. 16. Communications: Can You Hear Me Now?- Mike Fannin. 17. Companies: Does Size Matter?- Bob Becker. 18. Investment: Rags or Riches?- Jack Peckham. 19. Quality Service: Mission Impossible?- Larry Romito. 20. Real Estate: Mainstay of Economy?- Dr. David Lereah. Biographies. Index.

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