Overview

Futureproof paints a complete picture of the major disruptive forces currently facing us - defining them, mapping them out and putting them into context. Covering not just the new technologies, but how they are used and related, this book provides a global view of how to navigate the disruptive forces and use them to your advantage. Next, discover the 12 Forces that are shaping our world: including the new technologies, how they are used and related, the potential Impact of the disruption and how you can to turn them into enablers for your business. For each of the Forces, you'll discover: What is it and why is it disruptive? What do you need to know now? What do you need to do next?

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9781292186399

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Minter Dial is an international professional speaker and recognised expert on branding, new tech and digital strategy. President and founder of The Myndset Company, the list of blue-chip clients with which he works includes Orange, Kering Group, Remy Cointreau, Samsung, Credit Agricole, LVMH, L'Oreal, Total, Publicis and Tencent. Previously, Minter led a 16-year career with L’Oréal, including running Redken worldwide, MD of the Canadian professional subsidiary and, in his last post, as a member of the worldwide Executive Committee for the professional division. Caleb Storkey is a seasoned entrepreneur, consultant and recognised expert in innovation and marketing. Founder and CEO of Storkey Media, an integrated marketing agency, Caleb works internationally with a wide-ranging client base from blue-chip companies to highly disruptive and fast growth tech start-ups. A passionate and dynamic speaker and communicator, Caleb works in the cross section between business growth, human emotions and technological advancement.

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