Overview
Electronic commerce offers functionality and new ways of doing business that cannot be ignored. Readings in Electronic Commerce is a collection of research papers addressing issues facing academia and industry in the age of electronic commerce. Experts in the field come together with the goal of helping companies better understand the shape, structure, and operation of business in the coming millennium.Investments in electronic commerce introduce far-reaching organizational and technological issues. Each of the five parts covers important aspects of the role electronic commerce is playing in the strategy of business, providing value to both external and internal customers. Here is a collection of some of the best thinking from researchers who specialize in the various facets of electronic markets -- namely economics, finance, marketing, production and operations management-- as well as technology experts in the industry who are creating and specializing in the electronic commerce infrastructure. Highlights*Introduces the public policy issues you need to know when making business decisions.* Describes the cryptograpic protocols for secure electronic transactions required when a trusted third party is involved.*Presents the economic challenges and difficulties in the electronic commerce market.*Discusses several network payment models, including NetCheque and NetCash systems, and shows how the design of a payment system can influence its flexibility.*Explores the reasons behind the technical and operational concerns of electronic commerce, and offers solutions to these problems. 0201880601B04062001
Full Product Details
Author: Ravi Kalakota ,
Andrew Whinston
Publisher: Pearson Education Limited
Imprint: Addison Wesley
Dimensions:
Width: 23.50cm
, Height: 1.40cm
, Length: 16.20cm
Weight: 0.476kg
ISBN: 9780201880601
ISBN 10: 0201880601
Pages: 368
Publication Date: 08 May 1997
Audience:
College/higher education
,
Tertiary & Higher Education
Format: Paperback
Publisher's Status: Active
Availability: To order
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.
Author Information
Dr. Ravi Kalakota is a pioneer in the area of e-commerce. He is the CEO of e-Business Strategies, a technology research and consulting practice, and has consulted extensively with start-ups and Fortune 1000 companies. Andrew B. Whinston is the Cullen Chair Professor of Information Systems, Computer Science and Economics, IC2 Fellow, and Director of the Center for Information Systems Management at the University of Texas at Austin. His recent research interests are Internet pricing and application of client/server computing to support groups working collaboratively. 0201880601AB04022003
