Reading Graphic Design in Cultural Context

Author:   Grace Lees-Maffei ,  Nicolas Maffei ,  Nicolas Maffei (Norwich University College of the Arts, UK)
Publisher:   Bloomsbury Publishing PLC
ISBN:  

9780857858016


Pages:   248
Publication Date:   25 February 2016
Format:   Paperback
Availability:   In Print   Availability explained
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Reading Graphic Design in Cultural Context


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Overview

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

Full Product Details

Author:   Grace Lees-Maffei ,  Nicolas Maffei ,  Nicolas Maffei (Norwich University College of the Arts, UK)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Berg Publishers
Weight:   0.568kg
ISBN:  

9780857858016


ISBN 10:   0857858017
Pages:   248
Publication Date:   25 February 2016
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Acknowledgements Contents List of Illustrations Reading Graphic Design in the Expanded Field: An Introduction, Grace Lees-Maffei Part One: On Message and Off Message 1 - Branding as Sign System: Semiotics in Action, Grace Lees-Maffei 2 - The Responsive Brand: Uniformity and Flexibility in Logo Design, Nicolas P. Maffei 3 - Whose Wall? From Posters to Digital Displays and the Colonization of Public Space, Nicolas P. Maffei 4 - Slogan T-shirts: Billboards of Identity Politics, Nicolas P. Maffei Part Two: On Legibility and Ambiguity 5 - Seeing Clearly? Legibility, Word and Image in Postmodern Print Design, Grace Lees-Maffei 6 - Signifying Orientalism, Chinoiserie and Japonisme: Fashion Photography in Vogue as a Case Study, Grace Lees-Maffei 7 - A Good Read? Corporate Literature and Brand Stories: Alessi SpA as a Case Study, Grace Lees-Maffei 8 - Information Overload: Negotiating Visual Complexity in a Data Rich World, Nicolas P. Maffei Part Three: On Paper and On Screen 9 - How To? Visual Techniques of Persuasion in Guidebooks and Manuals, Grace Lees-Maffei 10 - Driving Sales: Print and TV Advertising of Cars to Women Drivers, Grace Lees-Maffei 11 - Picturing Music: The Rise and Fall of Music Packaging, Nicolas P. Maffei 12 - EBook, iBook, weBook, youBook: Declensions of Digital Design, Nicolas P. Maffei Index

Reviews

In this critical yet accessible book, Grace Lees-Maffei and Nicholas P. Maffei shift the popular perception of graphic design from surface treatment to complex cultural practice. * D.J. Huppatz, Associate Professor of Architecture and Design at Swinburne University of Technology, Australia *


Author Information

Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK. Nicolas P. Maffei is Senior Lecturer in Graphics at Norwich University of the Arts, UK.

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