Overview

This amazing handbook clarifies practical R&D creative problem solving for innovation success. Modern creative thinking procedures provide the skills necessary for profitable innovation. High quality solutions appear only after effort to generate and select from perspectives and ideas that create new innovation possibilities. Everyone in R&D wants to achieve high quality solutions to problems. Innovation success depends on it. Yet few people have access to the new creative thinking procedures that lead to the highest-level outcomes. These procedures focus people on the real issues within an innovation problem and on its quality solution. In this book, you will learn three types of procedures to help solve innovation problems creatively: Creative thinking procedures to shift R&D paradigms and produce unexpected innovation ideas Procedures to change the climate so new innovation ideas flourish Procedures to stop pigeonholing people, including yourself, so you stop stifling creative thinking Here's what else you will find. You will discover advanced procedures to carry out the three key creative steps to shift paradigms and solve problems more creatively. You will learn how to conduct problem solving creativity innovation meetings In R&D. You will discover procedures to manage and motivate people to help creative thinking for innovation in R&D. You will find procedures to help the submission of new innovation ideas and proposals. If you are a leader, you will learn procedures to adjust your leadership style to help creative thinking at work. WELL WORTH OWNING

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9781450599986

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EDWARD GLASSMAN, Ph.D. (now retired) was the President of The Creativity College(r), a division of Leadership Consulting Services, Inc. and a former Professor (1960 to 1989) at the University of North Carolina in Chapel Hill, where he founded & headed the Program For Team Effectiveness And Creativity. Professor Glassman led scores of creativity & innovation workshops for large and small organizations, including DuPont; Amoco Chemical; IBM; Texaco; Ciba-Geigy; Hoechst-Celanese; Milliken; Federal-Mogul; Calreco/Carnation; A.T.&T. Bell Laboratories; Standard Products; Eastman Chemical; Thetford; Lucas Engineering (UK); and numerous others. He also wrote many articles on creative thinking and on team excellence for Supervisory Management; R&D Management; Intrepreneurial Excellence; The Female Executive; Laboratory Management; Management Solutions; and The President. He wrote books on creativity and team innovation: For Presidents Only: Unlocking The Creative Potential Of Your Management Team. (1990) The Presidents Association of The American Management Association. The Creativity Factor: Unlocking the Potential of Your Team. (1991) Pfeiffer & Company. Creativity Handbook: A Practical Guide to Paradigm Shifts and Creative Thinking at Work, (1996), a 250 page workbook used in his workshops & creativity meetings. Team Creativity at Work-I: You Do Want To Be More Successful Than Your Competition. Don't You? (2010). Team Creativity at Work-II: Brainstorming Isn't Creative Enough Anymore. (2010). These successful creative thinking & innovation events, workshops, newspaper columns, articles, and books provide the solid foundation and experience needed to write this book. Born on March 18, 1929, in NYC and graduated from Stuyvesant High School in 1946, he received his Ph.D. in 1955 from the Biology Department, the Johns Hopkins University. He was a Professor (now retired) in the University of North Carolina; Chapel Hill, NC (1960-1989) and published over 100 research articles on biochemistry, genetics, neuroscience, alcohol, teaching, and creativity & innovation. He was a Guggenheim Foundation Fellow and Visiting Professor at Stanford University, and a Visiting Fellow at the Center For Creative Leadership.

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