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9781637429006

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If I were Elliot Hill, CMO of Nike, this is the one book I'd be reading right now. It reignites belief in the power of brand, sharpens the urgency for a stronger narrative, and delivers the concrete ideas for marketers they need to win. Naturally, this would be a good read to the agency people as well.--Marco Mäkinen, Chief Strategy Officer and Partner at TBWA Helsinki

Author Information

Juuso Kalliala is a seasoned marketing communications professional with over 20 years of experience. He built a long career as a copywriter in various advertising agencies in Finland, including international network agencies such as BBDO Helsinki, Wunderman Thompson, and TBWA\Helsinki. For the past five years, he has served as a Creative Lead at Finland's largest company, S Group. He is a passionate brand storyteller who enjoys all kinds of narratives. A dedicated reader, he immerses himself in literature daily, primarily fiction. Lately, like so many others, he has been concerned about the polarization of the world and the troubling developments for humanity, even in Western democracies.

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