Overview

Stay defiant. Most people settle. They take the safe job, follow the accepted path, and silence the voice that says there's something more. One day, they realize they've been living someone else's life. Consistency, compliance, and complacency aren't virtues. They're traps that keep you stuck. If you're ready to break free, level up, and dismantle the status quo, now is the time for change. In Rational Defiance, Henk Pretorius reveals how our universal tendency to conform sabotages the results we want most. Drawing from psychology, philosophy, and real-world examples, he helps you leave the pack through a deliberate approach. This isn't a formula for rebellion or a prescription for any particular version of nonconformity--it's a framework for discovering what you truly want and building the courage to pursue it. Short, actionable, and unflinching, Rational Defiance is your guide to mastering conformity for unconventional results.

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9781544550114

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Henk Pretorius holds a PhD in cognitive psychology and has spent his career both experiencing conformity and defying it. At twenty-four, he co-founded a market research startup that disrupted an industry resistant to change, growing it into Africa's leading digital insights agency before its acquisition in 2018. Henk now runs an AI transformation agency and is building his next startup. He is married with two daughters and splits his time between South Africa and the United States.

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