Overview

Providing everything you need to boost individual, team, and organizational performance, Rapid Mass Engagement delivers a new, more effective approach to creating a solid corporate culture that fuels long-term business success. Continuous improvement expert Frank Devine has been helping top companies develop effective business cultures for decades, and now he shares his secrets with you. Devine walks you through the process of strategically combining leadership, engagement, and continuous improvement to turbocharge profitability and drive business sustainability. Chapters include: Rapid Mass Engagement: Results and Differentiation, Culture Change Overview and Methodology, Engaging Employees Around Purposeful Work, Ownership and Accountability: Why Values Alone are Insufficient, Leadership that Moves the Dial, and Sustainable Change. Presenting data and first-hand accounts from senior business leaders proving the effectiveness of his approach in the real world, Devine addresses the yearning for purpose, authenticity, and trust among employees with a bottom-up, socially impactful, commercially realistic approach to social conflict and divisiveness.

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"""Essential reading for any organization's senior leaders at whatever stage of cultural maturity. Full of useful insights and references describing a super model that produces results."" -- ""John McGowan, general manager, The Coca Cola Company"""

Author Information

Frank Devine worked at Shell, Unilever, Alvis, ABB, Fiat and CarnaudMetalBox before creating his culture-change consultancy in 1996. Specializing in developing cultures of continuous improvement through strategic employee engagement, he has served a wide array of industry-leading clients, including Coca-Cola, Johnson & Johnson, Rolls Royce, GSK, Britvic, Bacardi, Boston Scientific, and Seagate Technology. A classically trained actor, director, and teacher with many regional Shakespeare plays to his credit, Danny Campbell has narrated over 150 titles and directed at least that many. He is a multiple AudioFile Earphones Award winner and was named one of AudioFile's Best of the Year 2017.

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