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9781447366478

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"""The right book at the right time.... full of fresh ideas. It should be required reading for all policy-makers in national and local government."" Andy Burnham, Mayor of Greater Manchester ""A powerful and inspiring account of why and how we can make this the best country for children to grow up in. A must-read for policy-makers of all political parties."" Claire Ainsley, Director of the Center-Left Renewal project at the Progressive Policy Institute and former Labour Party Executive Director. of Policy"

"""I love Paul's entrepreneurial approach to re-imagining how to build a better future. He's created an evidence-led, story-centred, whole system vision that's packed with ideas and opportunities that policy makers, parents, young people entrepreneurs and anyone who care about our future should seriously embrace!"" Ella Goldner, Co- Founder and General Manager, Zinc ""The right book at the right time.... full of fresh ideas. It should be required reading for all policy-makers in national and local government."" Andy Burnham, Mayor of Greater Manchester ""A powerful and inspiring account of why and how we can make this the best country for children to grow up in. A must-read for policy-makers of all political parties."" Claire Ainsley, Director of the Center-Left Renewal project at the Progressive Policy Institute and former Labour Party Executive Director. of Policy"

""A powerful and inspiring account of why and how we can make this the best country for children to grow up in. A must-read for policy-makers of all political parties."" Claire Ainsley, Director of the Center-Left Renewal project at the Progressive Policy Institute and former Labour Party Executive Director. of Policy ""A clarion call to make tomorrow much better for our children, offering evidence, ideas and practical steps that need to be taken urgently. Politicians of all stripes should have this book and the actions on top of their to-do list!"" Professor Sir Michael Marmot CH, Director, UCL Institute of Health Equity and author of The Health Gap “Paul Lindley combines new insight, essays and stories in a compelling agenda for change. Like Thomas Coram 300 years ago, he challenges the great injustices for the next generation and calls upon us all to build a better future for our nation. Reflective, expansive and Inspiring.” Dr Carol Homden CBE, CEO of Coram “The right book at the right time…. full of fresh ideas. It should be required reading for all policy-makers in national and local government.” Andy Burnham, Mayor of Greater Manchester ""Paul Lindley likes to think big... Part manifesto and part collection of essays from academics, charity bosses, politicians and parents, [his] web of ideas culminates in a final chapter that models how legislation, the built environment and public services can be constructed with children in mind."" Financial Times ""I love Paul’s entrepreneurial approach to re-imagining how to build a better future. He’s created an evidence-led, story-centred, whole system vision that’s packed with ideas and opportunities that policy makers, parents, young people entrepreneurs and anyone who care about our future should seriously embrace!"" Ella Goldner, Co- Founder and General Manager, Zinc ""Paul Lindley likes to think big... Part manifesto and part collection of essays from academics, charity bosses, politicians and parents, [his] web of ideas culminates in a final chapter that models how legislation, the built environment and public services can be constructed with children in mind."" Financial Times “Makes a compelling case that strong, healthy, confident children are the essence of a thriving nation… a shot in the arm for all who believe this generation holds the key to a better future.” Lisa Nandy MP

"""A powerful and inspiring account of why and how we can make this the best country for children to grow up in. A must-read for policy-makers of all political parties."" Claire Ainsley, Director of the Center-Left Renewal project at the Progressive Policy Institute and former Labour Party Executive Director. of Policy"

Author Information

Paul Lindley OBE is an award-winning British entrepreneur, social campaigner and best-selling author. In 2006 he founded Ella's Kitchen, the UK's largest baby food brand. In 2018 he was appointed Chair of London's Child Obesity Taskforce by Sadiq Khan, Mayor of London, and was appointed Chancellor of the University of Reading in 2022. In 2019 he founded just IMAGINE if... a biennial innovation competition supporting entrepreneurial ideas addressing global challenges. He is Chair of Robert F. Kennedy Human Rights UK, sits on the board of environmental beer brand Toast Ale and is a Trustee of Sesame Workshop, creators of Sesame Street. His first book, Little WIns: The Huge Power of Thinking Like a Toddler was published in 2017. www.paullindley.uk

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