Overview

Full Product Details

9780231113892

Table of Contents

Reviews

Rarely do consumer-culture scholars link popular-culture messages to their audiences so successfully...Highly recommended -- Choice A carefully researched and well-argued discussion of the role of youth in the emergence of consumer culture. -- Nicholas Sammond, Television Quarterly Succeeds in shedding new light on the history of children as consumers... Her interesting cases are instructive. -- Daniel Thomas Cook, Business History Review Lisa Jacobson's work represents one of the strongest offerings in the group. -- Paula Petrik, The Journal of American History Raising Consumers offers a convincing portrayal of how consumerism powerfully reshaped childhood. -- Susan J. Matt, Weber State University, Journal of Social History Raising Consumers is a compelling and persuasive book and an enjoyable read. -- Magda Fahrni, Urban History Review This marvelous history of the commercialization of childhood since 1890 shows how serious scholarship can place contemporary anxieties into fresh perspective. -- Steven Mintz, The Historian Undoubtedly Raising Consumers helps us to better understand the middle-class child's story in the history of American consumer culture. -- Jeremy K. Saucier, Journal of Popular Culture An Admiral piece of scholarship...far more thoroughly researched and contextualized than previous work on the history of children and consumption. -- American Historical Review An excellent contribution to our growing understanding of the rise of a consumer society and its effects on individuals of all ages. -- Kelly Schrum, H-Childhood

Rarely do consumer-culture scholars link popular-culture messages to their audiences so successfully...Highly recommended -- Choice A carefully researched and well-argued discussion of the role of youth in the emergence of consumer culture. -- Nicholas Sammond, Television Quarterly Succeeds in shedding new light on the history of children as consumers... Her interesting cases are instructive. -- Daniel Thomas Cook, Business History Review Lisa Jacobson's work represents one of the strongest offerings in the group. -- Paula Petrik, The Journal of American History Raising Consumers offers a convincing portrayal of how consumerism powerfully reshaped childhood. -- Susan J. Matt, Weber State University, Journal of Social History Raising Consumers is a compelling and persuasive book and an enjoyable read. -- Magda Fahrni, Urban History Review This marvelous history of the commercialization of childhood since 1890 shows how serious scholarship can place contemporary anxieties into fresh perspective. -- Steven Mintz, The Historian Undoubtedly Raising Consumers helps us to better understand the middle-class child's story in the history of American consumer culture. -- Jeremy K. Saucier, Journal of Popular Culture An Admiral piece of scholarship...far more thoroughly researched and contextualized than previous work on the history of children and consumption. -- American Historical Review An excellent contribution to our growing understanding of the rise of a consumer society and its effects on individuals of all ages. -- Kelly Schrum, H-Childhood

Author Information

Lisa Jacobson is an associate professor in the history department at the University of California, Santa Barbara.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available