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High Quality Content by WIKIPEDIA articles! Radio Veronica was an offshore radio station that began broadcasting in 1960, and has the distinction of having broadcast from offshore for the longest continuous period - more than fourteen years. (Radio Caroline broadcast offshore over a longer period - more than twenty-six and a half years - but this included non-consecutive periods totalling around eight and a half years off the air.) Radio Veronica was set up by independent radio, TV and household electrical retailers in the Netherlands. They hoped to stimulate the sales of radio receivers in the country by broadcasting more popular programmes than the established and state-licensed stations in Hilversum. Broadcasts began on 21 April 1960. The station announced itself as VRON (Vrije Radio Omroep Nederland; Free Radio Station [of the] Netherlands) but changed to Radio Veronica, after the poem Het Zwarte Schaap Veronica - The Black Sheep Veronica - by the children's poet Annie M. G. Schmidt.

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