Radio Programming: Tactics and Strategy
Author:   Eric Norberg
Publisher:   Taylor & Francis Ltd
ISBN:  

9780240802343


Pages:   206
Publication Date:   07 May 1996
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Radio Programming: Tactics and Strategy


Overview

Full Product Details

Author:   Eric Norberg
Publisher:   Taylor & Francis Ltd
Imprint:   Focal Press
Dimensions:   Width: 15.60cm , Height: 1.10cm , Length: 23.40cm
Weight:   0.313kg
ISBN:  

9780240802343


ISBN 10:   0240802349
Pages:   206
Publication Date:   07 May 1996
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Chapter 1 The Basic Principles of Radio Programming; Chapter 2 Structuring Your Station and Creating Identity; Chapter 3 Positioning Your Station against the Competition; Chapter 4 Leading an Airstaff; Chapter 5 Music as a Programming Weapon; Chapter 6 News as a Programming Weapon; Chapter 7 Promoting Your Station; Chapter 8 Grading Your Programming Performance: What You Need to Know about Ratings; Chapter 9 Working with Your General Manager; Chapter 10 Working with Sales; Chapter 11 Working with Engineering; Chapter 12 The FCC and You; Chapter 13 Attaining Your Career Goals;

Reviews

'Eric Norberg is one of the most intellectual radio programmers of the last 25 years. His knowledge and experience provide good tools for anyone who has radio programming ambitions', Paul Drew, Media/Broadcasting Consultant


Author Information

Eric G. Norberg

Tab Content 6

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