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Full Product Details

Author:   Kathleen M. Newman
Publisher:   University of California Press
Imprint:   University of California Press
Dimensions:   Width: 15.20cm , Height: 1.50cm , Length: 22.90cm
Weight:   0.363kg
ISBN:  

9780520235908

ISBN 10:   0520235908
Pages:   250
Publication Date:   17 May 2004
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock  
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Table of Contents

List of Tables Acknowledgments Introduction. The Dialectic between Advertising and Activism Part I. Cultural Critics in the Age of Radio Chapter 1. The Psychology of Radio Advertising: Audience Intellectuals and the Resentment of Radio Commercials Chapter 2. Poisons, Potions, and Profits : Radio Activists and the Origins of the Consumer Movement Part II. Consumers on the March: CIO Boycotts, Active Listeners, and Consumer Time Chapter 3. The Consumer Revolt of Mr. Average Man : Boake Carter and the CIO Boycott of Philco Radio Chapter 4. Washboard Weepers: Women Writers, Women Listeners, and the Debate over Soap Operas Chapter 5. I Won't Buy You Anything But Love, Baby : NBC, Donald Montgomery, and the Postwar Consumer Revolt Conclusion. High-Class Hucksters: The Rise and Fall of a Radio Republic Notes Bibliography Index

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Author Information

Kathy M. Newman is Associate Professor of English at Carnegie Mellon University.

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