Overview

Full Product Details

9780820488349

Table of Contents

Reviews

« William A. Richter does a superb job of introducing readers to radio from the early developments of broadcasting to the present challenges facing the industry. This is an excellent book for anyone interested in the many facets of the radio industry, and an ideal guide for those considering a career in broadcasting. As a broadcast veteran myself, I thoroughly enjoyed Richter's book. I look forward to using this text in my own classes. -- Patrick J. McConnell

William A. Richter does a superb job of introducing readers to radio from the early developments of broadcasting to the present challenges facing the industry. This is an excellent book for anyone interested in the many facets of the radio industry, and an ideal guide for those considering a career in broadcasting. As a broadcast veteran myself, I thoroughly enjoyed Richter's book. I look forward to using this text in my own classes. (Patrick J. McConnell, University of North Carolina, Charlotte) William A. Richter has packed this wide-ranging, highly readable book with everything you ever wanted to know about the radio industry, and more! It should be required reading for anyone contemplating a career in radio. (Bruce DuMont, President of the Radio Hall of Fame)

Author Information

The Author: William Richter is Professor of Communication at Lenoir-Rhyne College in Hickory, North Carolina. He received his B.A. in radio from Columbia College, Chicago, his M.S. in mass communication from Arkansas State University, Jonesboro, and his Ph.D. in communications from the University of Tennessee, Knoxville. Richter has more than twenty years experience in radio and TV and has worked as a morning drive DJ, a program director, and a salesperson.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available