Overview

The financial crisis that began in 2008 had many organizations wondering how they would survive, let alone grow. As organizations began to adapt, Jonathan Hornby was concerned many would do the wrong things. He brought together ten respected thought leaders to discuss options via a series of Webcasts. Each person's ideas built on the previous to deliver a comprehensive strategy that could help any organization succeed, regardless of the state of the economy. Not content with four hours of video, Jonathan interviewed each speaker to extract more expert knowledge and advice. That knowledge is contained within Radical Action for Radical Times: Expert Advice for Creating Business Opportunity in Good or Bad Economic Times. Hear from Carl Schramm, Joel Barker, Peter Turney, Tor Dahl, Gabor George Burt, Geoffrey Moore, Kevin Freiberg, Mark Thompson, Martha Rogers, and Gary Hoover as they share their thoughts on how recessions make us stronger; why we need to explore cascading consequences; what drives cost, profit, and value; how you can improve productivity; how you can innovate fast, at low cost and with low risk; why you should defy conventional wisdom and pursue strategies that are differentiated and reduce cost; how you can manage a conveyor belt of innovative ideas that deliver superior returns; how ordinary people can achieve extraordinary results; how you can keep things simple and delight customers; why customers are every company's scarcest commodity; and how you can become a successful leader.

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9781607640387

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Radical times started last year and will continue for the rest of our lives. What Hornby has done is assemble a collection of radical thinking that promises to be our collective best bet to thriving beyond chaos and permanent financial and cultural reset. Read it straight through, and then follow your own list of radical actions. -- Don Peppers and Martha Rogers, Ph.D. co-authors of Rules to Break & Laws to Follow, and founders of Peppers & Rogers Group

Radical Action for Radical Times redefines what it means to be a leader in the face of extraordinary challenges. It's an inspiring recipe for success in the depths of the greatest cycle in history. -- Mark Thompson author of Success Built to Last Visionary, down to earth, and an easy read that will provoke your mind. The contents of this book will help any organization create advantage---recession or not. -- Geoffrey Moore author of Dealing with Darwin Radical times started last year and will continue for the rest of our lives. What Hornby has done is assemble a collection of radical thinking that promises to be our collective best bet to thriving beyond chaos and permanent financial and cultural reset. Read it straight through, and then follow your own list of radical actions. -- Don Peppers and Martha Rogers, Ph.D. co-authors of Rules to Break & Laws to Follow, and founders of Peppers & Rogers Group

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