Overview

The world of motorsport has been radically transformed by the digital revolution. Drivers, teams, sponsors, and every company in the industry now face increasingly complex challenges to communicate effectively, engage fans, and strengthen their brands. But how do you build a winning strategy in this ever-evolving landscape? Drawing on over ten years of experience in Formula 1 digital marketing, the author offers a practical and innovative approach to understanding and harnessing the power of digital marketing in motorsport. This book explores: ✔ The key dynamics of digital marketing applied to motorsport ✔ The evolution of digital communication in Formula 1 and other racing categories ✔ Strategies to build the brand of a driver, team, or event ✔ Successful case studies and best practices ✔ How to leverage social media, content marketing, and storytelling to engage fans ✔ New career opportunities in digital motorsport This book is designed for: ✅ Junior marketers or digital marketing professionals looking to specialize in the motorsport industry ✅ Drivers, teams, and industry professionals who want to strengthen their online presence ✅ Enthusiasts who dream of a career in digital motorsport ✅ Companies and sponsors seeking to maximize the value of their sponsorships A book for those who want to look ahead, understand the new dynamics of the industry, and anticipate the future of communication in motorsport.

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