Overview

Informed by the findings of McKinsey and Company's extensive investigations of the problems and practices of globalizing firms, this text contends that the rewards of building a great global firm in the late 1990s are extrordinary.

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Organisations that are able to build a successful global firm can have an incredible amount of influence in today's world economy. Erosion of national borders, changes in capital markets and the escalating power of technology are leading to more and more integration, and this book outlines how distinctive companies such as Coca-Cola, Citibank, Dell and SAP are mobilising their intangible assets of talent, knowledge, relationships and reputation to produce a coherent strategy. The authors explain how the unfamiliarity and uncertainty in the new economy can be used as an opportunity to shape your own company's future. (Kirkus UK)

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