Overview

Your restaurant isn't dying from a grease fire, a lawsuit, or a bad review. It is dying from silence. Every day, restaurant leaders fight the loud fires-the supply chain gaps, the staffing shortages, the angry Yelp reviews. But while you are distracted by the noise, a different set of threats is dismantling your brand from the inside out. They are invisible on your P&L and hidden in your culture. They are The Quiet Killers. In this groundbreaking guide, restaurant branding and leadership expert Joseph Szala exposes the four silent forces that are actively sabotaging your growth: The Farce of the Marketing Funnel: Why pouring money into acquisition is useless when your operations are leaking customers. The Bias Loop: How your ""years of experience"" are blinding you to what your guest actually wants today. The Convenience Trap: Why optimizing for efficiency has stripped the humanity-and the loyalty-out of your brand. Tech Anemia & Siloed Leadership: How to stop the civil war between Marketing, Ops, and IT. The Quiet Killers is not a book of theory; it is a field manual for the modern operator. Whether you run a single unit or a 500-unit chain, this book gives you the diagnostic tools to spot the drift, the language to call it out, and the actionable framework to stop it. The silence is costing you a fortune. It's time to get loud.

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Reviews

...we see brands fall into the 'Convenience Trap' every day, buying software to solve problems that only brand clarity can fix. Quiet Killers is essential reading for leaders who want to ensure their technology is a bridge to the guest, not a barrier to growth. - Wil Brawley, Founder of Schedulefly As a CEO and lifelong marketer, I've fallen victim to several of these quiet killers. This book forces you to see what's really breaking your brand, and gives you practical ways to spot the problems early, fix them, or avoid them altogether. - Betsy hamm, Former CEO of Duck donuts Quiet Killers is a mirror and a map. Joseph Szala names the invisible habits that stall restaurant brands, then replaces them with clarity that actually scales. Required reading for any leader who wants growth without drift. - Jason E. Brooks, Author, Speaker, and Restaurant Leadership Coach Most restaurant brands are not underperforming. They are overcomplicating themselves to death. - Michael beck, CEO, Inc Tank GTM

Author Information

Joseph Szala is a renowned brand strategist, designer, author, and restaurant industry expert with over two decades of experience in creating and transforming restaurant brand experiences. Having served as the founder of a leading branding and marketing agency, and Vice President as a well known digital experience company, he significantly impacted the industry with his innovative strategies and market insights.Joseph's expertise is showcased in his work and his acclaimed books, ""The Bullhearted Brand,"" ""Mass Behaving,"" and ""Stop Blasting My Mama."" These works provide essential insights into restaurant brand strategy, emphasizing humanized marketing and the integration of psychology into strategies and tactics for building restaurant brands. They are essential reads for industry professionals aiming to enhance their brand identity and customer engagement.In addition to the aforementioned publications, Joseph has contributed extensively to branding and restaurant media channels through articles, speaking engagements, and consulting. Nation's Restaurant News, QSR Magazine, Branders Magazine, and more have all published his words and his works.Joseph's holistic approach, integrating creative and operational strategies, has helped many restaurant brands achieve growth and excellence. His visionary leadership continues to inspire and educate, solidifying his role as a pivotal figure in restaurant branding and marketing.In his career, Joseph has had the pleasure of influencing better brand and digital experiences for well known multi-unit restaurant brands including Zaxby's, Krystal, Huddle House, Perkins, Marriott International, Steak n Shake, Huddle House, IHG, and FAT Brands suite of brands. He has launched numerous media channels covering the restaurant industry from Forktales, a podcast serving the restaurant industry, to Grits & Grids, a restaurant branding blog that quickly became the number one resource in the world for design inspiration.Today, he serves as Vice President and Partner at 3Owl, where he continues to proselytize better brand experiences for restaurants through his work and his video series, Little Raps. He continues to consult under the brand name, Bullhearted to offer concept development services.

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