Questionnaire Design for Business Research: Beyond Linear Thinking-An Interactive Approach

Author:   Carey V Azzara
Publisher:   Tate Publishing & Enterprises
ISBN:  

9781615668359


Pages:   361
Publication Date:   01 June 2010
Format:   Paperback
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

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Questionnaire Design for Business Research: Beyond Linear Thinking-An Interactive Approach


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Overview

Questionnaire Design for Business Research provides a wealth of examples that clearly demonstrate how to design research questions. The book demonstrates how to structure an entire questionnaire, including screening questions, skip logic, test plans, and a discussion of the dangers posed by overly long questionnaires. In addition, the text walks you through the seventeen answers to the question: 'What's wrong with my questionnaire?'

Full Product Details

Author:   Carey V Azzara
Publisher:   Tate Publishing & Enterprises
Imprint:   Tate Publishing & Enterprises
Dimensions:   Width: 14.70cm , Height: 2.00cm , Length: 22.10cm
Weight:   0.454kg
ISBN:  

9781615668359


ISBN 10:   1615668357
Pages:   361
Publication Date:   01 June 2010
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

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