Quantitative User Experience Research: Informing Product Decisions by Understanding Users at Scale
Author:   Chris Chapman ,  Kerry Rodden
Publisher:   APress
Edition:   1st ed.
ISBN:  

9781484292679


Pages:   374
Publication Date:   01 June 2023
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Quantitative User Experience Research: Informing Product Decisions by Understanding Users at Scale


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Author:   Chris Chapman ,  Kerry Rodden
Publisher:   APress
Imprint:   APress
Edition:   1st ed.
Weight:   0.751kg
ISBN:  

9781484292679


ISBN 10:   1484292677
Pages:   374
Publication Date:   01 June 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Part I. User Experience (UX) and Quant UX.- 1.Getting Started.- 2.User Experience (UX) and UX Research.- 3. Quantative UX Research: Overview.-.-Part II. Core Skills.- 4. UX Research.- 5. Statistics.- 6. Programming.- Part III. Tools and Techniques.- 7. Metrics of User Experience.- 8. Customer Satisfaction Surveys.- 9. Log Sequence Visualization.-10. MaxDiff: Prioritizing Features and User Needs.- Part IV. Organizations and Careers.- 11. UX Organizations.- 12. Interviews and Job Postings.- 13. Research Processes, Reporting, and Stakeholders-. 14. Career Development for Quant UX Researchers.- 15. Future Directions for Quant UX.- Appendix A: Example Quant UX Job Description.- Appendix B. Example Quant UX Hiring Rubrics.- Appendix C: References.

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Author Information

Chris Chapman, PhD, is a Principal UX Researcher at Amazon Lab126, the Founder and Co-chair of the Quant UX Conference, and President of the Quantitative User Experience Association. Chris is the co-author of two popular Springer books on programming and analytics: R for Marketing Research and Analytics and Python for Marketing Research and Analytics. As a psychologist, Chris emphasizes the human focus of research and the need for integrated quantitative and qualitative understanding of users. Kerry Rodden, PhD, is a Senior Principal Researcher at Code for America. Kerry founded the Quantitative UX Research role at Google in 2007 and managed the industry's first Quant UX research team. Kerry has originated popular tools and techniques, including the HEART metrics framework for user experience, and the sequences sunburst visualization of user behavior. Kerry’s background is in computer science and human-computer interaction, with afocus on the analysis and visualization of large-scale usage data, including A/B testing.

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