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9781138182691

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"""Quantitative Research Methods in Consumer Psychology"" is an essential book for those interested in understanding current, effective, and most of all relevant methods for quantitative consumer research. The examples used are clear and detailed, and they give the reader, of any level, a better understanding of how to improve his or her research methods. –Valdimar Sigurðsson, Reykjavik University, Iceland"

Quantitative Research Methods in Consumer Psychology is an essential book for those interested in understanding current, effective, and most of all relevant methods for quantitative consumer research. The examples used are clear and detailed, and they give the reader, of any level, a better understanding of how to improve his or her research methods. -Valdimar Sigurdsson, Reykjavik University, Iceland

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Paul M. W. Hackett's main area of research is in the theory and application of categorical ontologies. Paul has developed the qualitative or philosophical facet theory approach. He has almost 200 publications, including 10 books. Paul is a visiting professor of at the Universities of Suffolk and Gloucestershire, a visiting researcher in psychology at Cambridge University and teaches at Emerson College. .

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