Qualitative Online-Marktforschung: Grundlagen, Methoden Und Anwendungen

Author:   Ulrich Fohl ,  Lisa Neundorfer ,  Elke Theobald
Publisher:   Nomos Verlagsgesellschaft
Edition:   2nd ed.
Volume:   39
ISBN:  

9783848726219


Pages:   220
Publication Date:   01 July 2019
Format:   Paperback
Availability:   In stock   Availability explained
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Qualitative Online-Marktforschung: Grundlagen, Methoden Und Anwendungen


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Overview

Online-Focusgroups, Online-Diaries, Online-Beobachtung, Online-Dokumentenanalyse - die qualitative Online-Marktforschung bietet ein vielfaltiges Instrumentarium. Der Band, der in zweiter, erweiterter und aktualisierter Auflage vorliegt, arbeitet die wissenschaftlichen Grundlagen zu diesem hochaktuellen Themengebiet auf und liefert einen praxisorientierten Uberblick uber die qualitative Online-Marktforschung.

Full Product Details

Author:   Ulrich Fohl ,  Lisa Neundorfer ,  Elke Theobald
Publisher:   Nomos Verlagsgesellschaft
Imprint:   Nomos Verlagsgesellschaft
Edition:   2nd ed.
Volume:   39
Weight:   0.617kg
ISBN:  

9783848726219


ISBN 10:   3848726211
Pages:   220
Publication Date:   01 July 2019
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Language:   German

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