Overview

You've built a successful business and now it's time to export it to the Internet. But like many small business owners, you're unfamiliar with esthetic design principles and the limitations of Web technology and you don't have time to digest a massive tome to learn what you need to know. Before engaging a Web designer with vague ideas and unreasonable expectations, you must establish your brand, develop your Web presence, and devise a social marketing strategy. Putting Your Business on the Internet: Your Website, Your Web Designer, & YOU! fills the gap between the small business owner and the designer, providing the contextual background necessary for the business owner to understand both the limitations of Web technology and fundamental principles of Website design.

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9781935971061

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