Overview

Publishing Isn't Marketing - Companion Workbook is the hands-on companion to Publishing Isn't Marketing (ISBN: 978-1-970587-03-6 paperback 978-1-970587-13-5 ebook), designed to help self-publishing and independently published authors build a real marketing system before their book releases. This workbook transforms theory into action, breaking down the essential steps that make a book discoverable, credible, and retail-ready across Amazon, IngramSpark, Barnes & Noble, Kobo, Google Books, libraries, and bookstore ordering systems. Where most guides talk about marketing, this workbook shows you ""how"" to do it-with checklists, templates, structured worksheets, and writing space for planning each part of your author business. Authors will learn how to set up a website that signals professionalism, centralize reviews, prepare an SEO and AI-SEO presence, create reader pathways, establish ARC and review pipelines, and structure a launch that avoids the sales-killing mistakes most first-time authors make. his workbook teaches you to market the book you already wrote, rather than hoping someone finds it. Who This Workbook Is For: - Self-publishing authors building their first marketing plan - Indie authors who want a system they can maintain without burnout - Writers re-launching a book that never gained traction - Authors planning to build a career, not just ""release a book"" - Anyone confused by ISBNs, BISAC metadata, discoverability, or library adoption Key Terminology You Will Build Into Action - Self-publishing marketing strategy - Author platform setup - ISBN identity and metadata alignment - BISAC categories for retail placement - SEO for authors / AI-SEO for modern discoverability - Backlink mapping and search authority signals - ARC program structure and review channeling - IngramSpark wholesale terms and bookstore readiness - Library qualification through LCCN and catalog listings A book without marketing is not a launch. A book without metadata is not findable.

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9781970587197

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Author Information

Mark Wilder has worked in marketing for more than 30 years, beginning in the early days of digital and social media with platforms such as Yahoo, Craigslist, and MySpace. Long before online marketing became standardized, his focus was on how people actually discover information, evaluate credibility, and decide what to trust.He holds a Bachelor of Science in Marketing with a concentration in Social Media Marketing from Southern New Hampshire University and has coordinated high-value marketing campaigns in major U.S. markets, including San Francisco and San Jose, California.He is the author of four books and brings a practitioner's perspective to the realities of visibility, discoverability, and audience-building in modern publishing. After repeatedly encountering new authors who were unaware of critical structural pitfalls in self-publishing - from metadata errors to platform dependency and loss of control - he founded an author-centric publishing house designed to provide professional publishing infrastructure at roughly the same cost authors often pay to navigate the process alone.This book was written to make those hidden pitfalls visible. It is not a promotional guide, but a practical framework to help authors understand how publishing systems actually work, how marketing decisions compound over time, and how to build a sustainable career rather than chase short-term exposure.He has lived and worked across the United States, Europe, Australia, and the Caribbean, experiences that inform both his writing and his approach to publishing in a global marketplace.

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