Overview

If you're looking for a way to promote your business without breaking your marketing budget, Publishing for Publicity is a book you want to read. This five-step program teaches you how to generate publicity cost-efficiently by publishing and promoting a book. Designed for small business owners, corporate executives, professional service providers, and marketing agencies, the book includes detailed guidelines for market research, writing, editing, publishing, publicity, and sales. The chapters on publicity cover word-of-mouth networking, Internet and mobile marketing, content marketing, digital infoproducts, public speaking, seminars, and media interviews. This revised 2026 edition includes updates on digital and mobile marketing methods, AI-generated writing, and strategies to leverage books for leads and sales.

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9781932311594

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