Public Speaking for Leaders: Communication Strategies for the Global Market
Author:   Apoorva Bharadwaj (GBP is best for India located banks) ,  Pragyan Rath (RIO migration - payment on hold due to no contact with author)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367030520


Pages:   254
Publication Date:   24 June 2021
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Public Speaking for Leaders: Communication Strategies for the Global Market


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Author:   Apoorva Bharadwaj (GBP is best for India located banks) ,  Pragyan Rath (RIO migration - payment on hold due to no contact with author)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge India
Weight:   0.453kg
ISBN:  

9780367030520


ISBN 10:   0367030527
Pages:   254
Publication Date:   24 June 2021
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1 Road map: From oration to or-action 2. Wall Street gets Walt Disneyfied: A Buy-In pitch for Bail-Out legacy firms 3 Storyteller as choice architect: Nudge the narrative coupons 4 Mapping myriad minds 5 Designing niche speeches 6 Steve Jobs: A case study in branding and leadership communications

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Author Information

Apoorva Bharadwaj is Associate Professor in the Business Ethics and Communication group of the Indian Institute of Management Calcutta (IIMC), India. Pragyan Rath is Associate Professor (Communication) at the Indian Institute of Management Calcutta (IIMC), India.

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