Overview

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age. The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media.  The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field.

Full Product Details

Author:   Dennis Wilcox ,  Bryan Reber ,  Bryan Reber ,  Bryan Reber
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   7th edition
Dimensions:   Width: 21.60cm , Height: 2.10cm , Length: 27.90cm
Weight:   1.022kg
ISBN:  

9781292040738

ISBN 10:   1292040734
Pages:   472
Publication Date:   01 November 2013
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

PART I: THE BASICS OF PUBLIC RELATIONS WRITING Chapter 1: Getting Organized for Writing Chapter 2: Becoming a Persuasive Writer Chapter 3: Finding and Making News Chapter 4: Working with Journalists and Bloggers PART II: WRITING FOR MASS MEDIA Chapter 5: Writing the News Release Chapter 6: Preparing Fact Sheets, Advisories, Media Kits, and Pitches Chapter 7: Creating News Features and Op-Ed Chapter 8: Selecting Publicity Photos and Graphics Chapter 9: Radio, Television, and Video Chapter 10: Distributing News to the Media Chapter 11. Tapping the Web and Digital Medi PART III: Writing for Other Media Chapter 12: Tapping the Web and Social Media Chapter 13: Newsletters, Brochures, and Intranets Chapter 14 Writing E-Mail, Memos, and Proposals Chapter 15. Organizing Meetings and Events Chapter 16 Using Direct Mail and Advertising PART IV: MANAGING PROGRAMS AND CAMPAIGNS Chapter 17 Organizing Meetings and Events Chapter 18 Planning Programs and Campaigns

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