Overview

Full Product Details

Author:   Frank Jefkins
Publisher:   Taylor & Francis Ltd
Imprint:   Butterworth-Heinemann Ltd
Edition:   2nd Revised edition
Dimensions:   Width: 15.60cm , Height: 2.80cm , Length: 23.40cm
Weight:   0.720kg
ISBN:  

9780750615631

ISBN 10:   075061563
Pages:   465
Publication Date:   01 August 1994
Audience:   Professional and scholarly ,  Professional & Vocational
Replaced By:   9780750601085
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock  

Table of Contents

PLANNING AND MANAGEMENT: In-house PR departments and PR consultancies; Writing reports and proposals; Managing planned PR programmes; Appreciation of the situation; Determining objectives; Defining publics; Selecting PR media; Budgeting; Assessing results; MEDIA RELATIONS: Role of the press officer; Writing news releases; Writing feature articles; Presentation of press material; Organizing PR functions and events; Broadcast material and opportunities for PR; Photographs and captions; Working with the printer; THE MEDIA OF COMMUNICATION: The press; Broadcasting; Overseas Media; Video and visual aids; Seminars, meetings and conferences; House journals; Exhibitions; PR literature; The psychology of communication; SPECIAL AREAS OF PUBLIC RELATIONS: PR and marketing; The corporate image and the corporate identity; Financial public relations; Internal public relations; Crisis management; Sponsorship; Corporate and issue advertising; Political and parliamentary public relations; Pre-selling through market education.

Reviews

'Supplemented with codes of practice, addresses of relevant societies and educational organisations and services available to the industry, Public Relations Techniques is not simply a textbook but an essential reference work for the desk of every PR executive.' Despatches, Spring '96

Author Information

Frank Jefkins was the author of the highly successful text, Public Relations Techniques, on which this book is based. He was highly regarded in the field of public relations, illustrated by his receipt of the Sir Stephen Tallents Medal from the Institute of Public Relations for 'exceptional achievement in, and contribution to, public relations practice'.

Tab Content 6

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