Public Relations Strategy
Author:   Sandra M Oliver, FCIPR PhD (Emeritus Professor (WLBS))
Publisher:   Kogan Page Ltd
Edition:   3rd Revised edition
ISBN:  

9780749456405


Pages:   208
Publication Date:   03 November 2009
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Public Relations Strategy


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Author:   Sandra M Oliver, FCIPR PhD (Emeritus Professor (WLBS))
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Edition:   3rd Revised edition
Dimensions:   Width: 15.50cm , Height: 1.10cm , Length: 23.60cm
Weight:   0.325kg
ISBN:  

9780749456405


ISBN 10:   074945640
Pages:   208
Publication Date:   03 November 2009
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Chapter - 01: Not 'Just' Public Relations: PR strategy in a management context; Chapter - 02: PR's Place on the Board: A core governance role; Chapter - 03: Reputation Management: A celebrity-driven society; Chapter - 04: Internal Communication and PR: Employees as ambassadors; Chapter - 05: Beyond 'Customer is King': Sales and marketing promotion; Chapter - 06: Media Relations: A borderless world view; Chapter - 07: Research Methods: Measures and motives; Chapter - 08: The Ethical Dimension: A moral imperative

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Author Information

Dr Sandra Oliver, PhD, FCIPR (Hon), FRSA, is currently Emeritus Professor at Thames Valley University, London, UK (TVU), where she is involved in a professional doctorate scheme, supervises PR doctoral candidates and mentors CIPR/IPRA members. She is author of the two previous editions of Public Relations Strategy, and Corporate Communication: Principles, Techniques and Strategies (all Kogan Page), and she also edited the Handbook of Corporate Communication and Public Relations (Routledge).

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