Public Relations: Strategies and Tactics, Global Edition
Author:   Dennis Wilcox ,  Glen Cameron ,  Bryan Reber ,  Glen Cameron
Publisher:   Pearson Education Limited
Edition:   11th edition
ISBN:  

9781292056586


Pages:   624
Publication Date:   07 August 2014
Replaced By:   9781292483252
Format:   Paperback
Availability:   Available To Order   Availability explained
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Public Relations: Strategies and Tactics, Global Edition


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Overview

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice     Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.    

Full Product Details

Author:   Dennis Wilcox ,  Glen Cameron ,  Bryan Reber ,  Glen Cameron
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   11th edition
Dimensions:   Width: 20.40cm , Height: 2.60cm , Length: 25.40cm
Weight:   1.058kg
ISBN:  

9781292056586


ISBN 10:   1292056584
Pages:   624
Publication Date:   07 August 2014
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Professional & Vocational
Replaced By:   9781292483252
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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