Overview

This textbook guides readers through the multifaceted world of public relations (PR), examining its role and evolution in a society that is rapidly changing due to technological advances and cultural shifts. It offers a holistic view of PR by exploring the importance of reputation and relationships, PR's impact on societal norms, its application in times of crises, the significance of ethics and laws, and the importance of diversity within the field.

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Jensen Moore, Ph.D. is an associate professor of public relations at the University of Oklahoma's Gaylord College of Mass Communication at the University of Oklahoma. Her primary research interests are at the intersection of social media, crisis communication, and health communication. Specifically, she examines how individuals and organizations use social media for mourning, information sharing, and information-seeking following man-made and natural disasters. Sam Sims, APR, Fellow PRSA has more than 25 years of strategic communication experience in numerous industries, where he realizes successes in strategic planning, public relations, communication, development, and crises. Sam's agency, Sims Group LLC, purposefully builds a community where multiplying smart communicators and marketers provide spectacular results for clients. Katerina Tsetsura, Ph.D. is Gaylord Family Professor of Public Relations and Strategic Communication at the University of Oklahoma. She is known for her work in global public relations and media transparency. Dr. Tsetsura's current research focuses on socially just perspectives to co-constructing conversations about energy transition in rural and indigenous communities. Cynthia M. Frisby, Ph.D. is a nationally recognized authority on media portrayals of minorities, athletes, women, and teens. Her work, centering around concepts involving media literacy and cultural competency, has been highly influential and widely cited. Dr. Frisby also investigates race and gender representation in popular media and in sports media. She also conducts studies focused on persons of color and their attitudes and behaviors in response to healthcare.

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