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OverviewFull Product DetailsAuthor: Talal Almutairi , Dean KruckebergPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.362kg ISBN: 9781138479708ISBN 10: 1138479705 Pages: 162 Publication Date: 09 April 2019 Audience: College/higher education , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsFor almost two decades, I have stressed the need to reduce ethnocentricity in public relations scholarship by bringing voices and experiences from other parts of the world into public relations research and pedagogy. This compilation of essays helps fulfil that need by bringing perspectives from the Middle-East, a region that has not been adequately represented in public relations scholarship. , Krishnamurthy Sriramesh, Professor and Director of Professional Masters in Corporate Communication, University of Colorado, USA This volume clearly shows that PR in the GCC is more than C&D (coffee and dates). It is the first comprehensive examination by predominantly Arabic scholars of public relations in the six Gulf nations and promises to be the starting point for anyone interested in the region. Their work explores unique cultural, social and historical characteristics-and we find PR evolving rapidly, thriving in distinctive socio-cultural environments and maturing in a way that may surprise those unfamiliar with the region. , Kenneth Starck, former dean of the College of Communication and Media Sciences, Zayed University, United Arab Emirates,and former director of the University of Iowa School of Journalism and Mass Communication, USA. Retired. For almost two decades, I have stressed the need to reduce ethnocentricity in public relations scholarship by bringing voices and experiences from other parts of the world into public relations research and pedagogy. This compilation of essays helps fulfil that need by bringing perspectives from the Middle-East, a region that has not been adequately represented in public relations scholarship. , Krishnamurthy Sriramesh, Professor and Director of Professional Masters in Corporate Communication, University of Colorado, USA This volume clearly shows that PR in the GCCC is more than C&D (coffee and dates). It is the first comprehensive examination by predominantly Arabic scholars of public relations in the six Gulf nations and promises to be the starting point for anyone interested in the region. Their work explores unique cultural, social and historical characteristics-and we find PR evolving rapidly, thriving in distinctive socio-cultural environments and maturing in a way that may surprise those unfamiliar with the region. , Kenneth Starck, former dean of the College of Communication and Media Sciences, Zayed University, United Arab Emirates,and former director of the University of Iowa School of Journalism and Mass Communication, USA. Retired. """For almost two decades, I have stressed the need to reduce ethnocentricity in public relations scholarship by bringing voices and experiences from other parts of the world into public relations research and pedagogy. This compilation of essays helps fulfil that need by bringing perspectives from the Middle-East, a region that has not been adequately represented in public relations scholarship."", Krishnamurthy Sriramesh, Professor and Director of Professional Masters in Corporate Communication, University of Colorado, USA ""This volume clearly shows that PR in the GCCC is more than C&D (coffee and dates). It is the first comprehensive examination by predominantly Arabic scholars of public relations in the six Gulf nations and promises to be the starting point for anyone interested in the region. Their work explores unique cultural, social and historical characteristics—and we find PR evolving rapidly, thriving in distinctive socio-cultural environments and maturing in a way that may surprise those unfamiliar with the region."", Kenneth Starck, former dean of the College of Communication and Media Sciences, Zayed University, United Arab Emirates,and former director of the University of Iowa School of Journalism and Mass Communication, USA. Retired." Author InformationTalal M. Almutairi is Assistant Professor at Saad Alabdulla Security Academy, Kuwait. Dean Kruckeberg is a professor in the department of communication studies at UNC Charlotte. He is former co-chair of the Commission on Public Relations Education and is a past member of PRSA's national board. Tab Content 6Author Website:Countries AvailableAll regions |