Public Relations in Practice
Author:   Anne Gregory
Publisher:   Kogan Page Ltd
Edition:   2nd Revised edition
ISBN:  

9780749433819


Pages:   224
Publication Date:   03 November 2003
Format:   Paperback
Availability:   Out of print, replaced by POD   Availability explained
We will order this item for you from a manufatured on demand supplier.

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Public Relations in Practice


Overview

Full Product Details

Author:   Anne Gregory
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Edition:   2nd Revised edition
Dimensions:   Width: 15.60cm , Height: 2.30cm , Length: 23.40cm
Weight:   0.355kg
ISBN:  

9780749433819


ISBN 10:   0749433817
Pages:   224
Publication Date:   03 November 2003
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of print, replaced by POD   Availability explained
We will order this item for you from a manufatured on demand supplier.

Table of Contents

About the Authors Preface 1.Public Relations in Practice: The 21st-Century Landscape Anne Gregory 2. Marketing Communications Ardi Kolah 3. Internal Communication Pamela Mounter 4. Financial Public Relations Terrence Collis 5. Business-to-business Public Relations Phil Crossley 6. Lobbying Westminster and Whitehall Lionel Zetter 7. Local Government Relations Beryl Evans and Carl Welham 8. Community Relations Alan Smith 9. Public Relations in the Voluntary Sector Fiona Fountain 10. Sponsorship Richard Moore 11. Communicating Corporate Responsibility Martin Le Jeune 12. Services PR Tony Langham 13. Living in an NGO World Robert Blood Index

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Author Information

Anne Gregory is Professor of Public Relations and Director of the Centre for Public Relations Studies at Leeds Metropolitan University. She is the consultant editor of Kogan Page's PR in Practice series, published in conjunction with the Chartered Institute of Public Relations (CIPR), and the author of Planning and Managing Public Relations Campaigns, also published in the series.

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Latest Reading Guide

NOV RG 20252

 

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