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9780190912079

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"""Students will value these stories because they offer real-life perspectives on what works in PR and how that relates to what they've read in other textbooks. They particularly want to know how someone breaks into certain areas of PR and what the industry is really like. The more current the stories, the better. This format will work well nfor my courses.""--Priya Lothe Doshi, American University ""Given my practical approach to teaching the class, I love this idea. Students respond well to first-person experiences. I can't get many practitioners to visit my classes to share their stories, so it is helpful to have written or videotaped narratives. This will make a great book to assign to my students in addition to the regular textbook.""--Pamela Schultz, Alfred University"

Students will value these stories because they offer real-life perspectives on what works in PR and how that relates to what they've read in other textbooks. They particularly want to know how someone breaks into certain areas of PR and what the industry is really like. The more current the stories, the better. This format will work well nfor my courses. --Priya Lothe Doshi, American University Given my practical approach to teaching the class, I love this idea. Students respond well to first-person experiences. I can't get many practitioners to visit my classes to share their stories, so it is helpful to have written or videotaped narratives. This will make a great book to assign to my students in addition to the regular textbook. --Pamela Schultz, Alfred University

Author Information

Kate S. Kurtin is Assistant Professor of Communication Studies at California State University, Los Angeles.

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