Public Relations Handbook
Author:   Alison Theaker
Publisher:   Taylor & Francis eBooks
ISBN:  

9781336023468


Pages:   377
Publication Date:   01 January 2004
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Public Relations Handbook


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Overview

In this updated edition of the successful PublicRelations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes:

  • interviews with press officers and PR agents about their working practices
  • case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police
  • specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology
  • over twenty illustrations from recent PR campaigns.
In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

Full Product Details

Author:   Alison Theaker
Publisher:   Taylor & Francis eBooks
Imprint:   Taylor & Francis eBooks
ISBN:  

9781336023468


ISBN 10:   1336023465
Pages:   377
Publication Date:   01 January 2004
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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