Public Relations for Schools: A Resource Guide for Principals
Author:   Sally S. Lundblad ,  G. Kent Stewart
Publisher:   Emerald Publishing Inc
ISBN:  

9781593112585


Pages:   208
Publication Date:   30 July 2005
Format:   Hardback
Availability:   In Print   Availability explained
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Public Relations for Schools: A Resource Guide for Principals


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Overview

This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basically adept at public relations, this book serves as a reminder of the importance of good public relations and provides ready access to tools necessary to hone and refine public relations skills. In addition to important information about public relations, this handbook is replete with examples of good public relations practices.

Full Product Details

Author:   Sally S. Lundblad ,  G. Kent Stewart
Publisher:   Emerald Publishing Inc
Imprint:   Information Age Publishing
Dimensions:   Width: 15.60cm , Height: 1.30cm , Length: 23.40cm
Weight:   0.471kg
ISBN:  

9781593112585


ISBN 10:   1593112580
Pages:   208
Publication Date:   30 July 2005
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Dedication. About the Authors. Preface. Acknowledgements. Chapter 1. Introduction to School Public Relations. Chapter 2. Understanding Stakeholder Groups. Chapter 3. Rules to Respect. Chapter 4. Curriculum and Activities. Chapter 5. Image and Criticism. Chapter 6. Opinion Assessment. Chpater 7. Parent, Guardian and Citizen Involvement. Chapter 8. Printed Documents and Other Publications. Chpater 9. Media Opportunities. Chapter 10. Partnerships and Fundraising. Chpater 11. Evaluating, Planning and Marketing. References and Suggested Readings. List of Figures.

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