Public Relations for Dummies
Author:   Eric Yaverbaum ,  Ilise Benun
Publisher:   For Dummies
Edition:   2nd
ISBN:  

9781280450112


Pages:   358
Publication Date:   01 January 2006
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Public Relations for Dummies


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Overview

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to* Map a winning PR strategy* Grab attention with press releases, interviews, and events* Cultivate good media relations* Get print, TV, radio, and Internet coverage* Manage a PR crisis

Full Product Details

Author:   Eric Yaverbaum ,  Ilise Benun
Publisher:   For Dummies
Imprint:   For Dummies
Edition:   2nd
ISBN:  

9781280450112


ISBN 10:   1280450118
Pages:   358
Publication Date:   01 January 2006
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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