Overview

The Sixth Edition of PUBLIC RELATIONS CASES continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to why select public relations cases had the effect they did. This text's excellent organization, practical and theoretical coverage of topics, and variety of cases have been its consistent strengths.

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9780534606107

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I selected Public Relations Cases primarily for the variety of cases and topics it covers. I believe that variety--especially the number of cases--is its greatest virtue.

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