Overview

Engagement. Conversation. Influence. Transparency. Trust. Public Relations, Second Edition, presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make this text the new standard for introductory public relations courses.

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9780190925116

Table of Contents

Reviews

Public Relations is intelligently written, beautifully designed, and full of useful information. Offering great case studies and a well-integrated discussion of ethics, it is a strong choice for intro classes. --S. Catherine Foster, Canisius College This text is perfect for undergraduate students. Its succinct chapters are packed full of relevant and timely information. The research chapters are organized based on the RPIE model and are easy to follow and understand. The examples used throughout the book are engaging and useful for students. --Jamie Ward, Eastern Michigan University Kelleher's book provides a fresh perspective on public relations. Its case studies are current and in an easy-to-read format, featuring visuals and sidebars that enhance the learning experience for students. The chapter summaries, discussion questions, and key terms provided at the end of each chapter can be used to engage beginning public relations students in active learning and application of key concepts. --Staci Baird, University of La Verne Public Relations ensures that today's student body can reference an engaging traditional medium in a world now dominated by digital distraction. --Jacqueline M. Bodet, Tulane University School of Professional Advancement This text is a friendly, comprehensive look at the PR profession, with substantial academic links and a point of view that is supportive to young students. --Jim Eggensperger, Iona College Public Relations provides a solid framework for teaching an introduction to public relations course with excellent, timely examples from the field and case studies. --Brenda Wilson, Tennessee Tech University

Public Relations is intelligently written, beautifully designed, and full of useful information. Offering great case studies and a well-integrated discussion of ethics, it is a strong choice for intro classes.--S. Catherine Foster, Canisius College This text is perfect for undergraduate students. Its succinct chapters are packed full of relevant and timely information. The research chapters are organized based on the RPIE model and are easy to follow and understand. The examples used throughout the book are engaging and useful for students.--Jamie Ward, Eastern Michigan University Kelleher's book provides a fresh perspective on public relations. Its case studies are current and in an easy-to-read format, featuring visuals and sidebars that enhance the learning experience for students. The chapter summaries, discussion questions, and key terms provided at the end of each chapter can be used to engage beginning public relations students in active learning and application of key concepts.--Staci Baird, University of La Verne Public Relations ensures that today's student body can reference an engaging traditional medium in a world now dominated by digital distraction.--Jacqueline M. Bodet, Tulane University School of Professional Advancement This text is a friendly, comprehensive look at the PR profession, with substantial academic links and a point of view that is supportive to young students.--Jim Eggensperger, Iona College Public Relations provides a solid framework for teaching an introduction to public relations course with excellent, timely examples from the field and case studies.--Brenda Wilson, Tennessee Tech University

Author Information

Tom Kelleher is Professor and Associate Dean for Graduate Studies and Research in the College of Journalism and Communications at the University of Florida. Kelleher has worked in university relations at the University of Florida; science communication at NASA in Huntsville, Alabama; and agency public relations at Ketchum in Atlanta.

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