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9781544053417

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The author has been a salesman and marketer for many years. He has also taught public relations and marketing communications to public relations practitioners, sales personnel, business people and students for years, as well as many other professional and management subjects for years. He has published about 20 books, two of which have been adopted as reference texts and commended by professional bodies, and has been the editor of one book. He has also published a number of important papers in international research journals and has served on the faculty of an American research university as a professor. He has received publicity from the press for some intellectual achievement.

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