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9781032170435

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This is the introduction to public relations textbook I've been looking for. A comprehensive exploration of both the wider context as well as the practicalities of the profession, it will easily become the 'one stop shop' to introduce my students to the worlds of PR as well as equip them with the practical skills they require to get started in the industry. - Giannina Warren, Senior Lecturer, Middlesex University, UK This textbook is a thorough examination of the role of public relations in our world today. It is global in nature and provides many current, relevant examples of public relations strategies and theories. It's a perfect combination of informative and engaging. - Dean Beckman, Saint Mary's University of Minnesota, USA Aoife O'Donnell offers a comprehensive explanation of the state of the art of the public relations field. This book is perfect for upper-level communication students. The writing is clear, and the content is suitable for today's blended learning classes. Students who are serious about pursuing a career in public relations will particularly benefit from the special effort this book puts into explaining the PR profession, as well as the experiential approach that goes beyond theoretical explanations. - Deborah N. Simorangkir, Swiss German University, Indonesia

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Aoife O'Donnell has been working in communications in Dublin, Ireland for over 25 years. She lectures in public relations on both undergraduate and post graduate programmes and holds a masters in education and training.

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