Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice
Author:   Betteke van Ruler ,  Dejan Vercic
Publisher:   De Gruyter
ISBN:  

9783110176117


Pages:   515
Publication Date:   25 March 2004
Recommended Age:   College Graduate Student
Format:   Hardback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice


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Overview

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an ""insider"" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Full Product Details

Author:   Betteke van Ruler ,  Dejan Vercic
Publisher:   De Gruyter
Imprint:   De Gruyter Mouton
Dimensions:   Width: 15.50cm , Height: 2.50cm , Length: 23.00cm
Weight:   0.851kg
ISBN:  

9783110176117


ISBN 10:   3110176114
Pages:   515
Publication Date:   25 March 2004
Recommended Age:   College Graduate Student
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands. Dejan Vercic is Assistant Professor at the University of Lubljana, Slovenia.

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