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OverviewThis edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books a la Carte also offer a great value for your students--this format costs significantly less than a new textbook. Updated in a new 5th edition, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field. Full Product DetailsAuthor: David W Guth (University of Kansas) , Charles Marsh (University of Kansas University of Kansas, US. University of Kansas, US. University of Kansas University of Kansas University of Kansas, US. University of Kansas)Publisher: Allyn & Bacon Imprint: Allyn & Bacon Edition: 5th Dimensions: Width: 18.30cm , Height: 2.00cm , Length: 22.90cm Weight: 0.748kg ISBN: 9780205223206ISBN 10: 0205223206 Pages: 592 Publication Date: 10 June 2011 Audience: General/trade , General Format: Loose-leaf Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |