Overview

Ernest Roy Mitchell is one of the leading pioneers of the practice of public relations in Trinidad and Tobago. Having been one of the two individuals who worked together in establishing the Public Relations Association of Trinidad and Tobago in 1972, he is an icon in his own right. These pages contain his life's work: a compilation of 54 of Mitchell's papers, speeches and articles that he produced for local and international fora. Of these, 27 are in the discipline of Professional Public Relations Practice, while the others straddle the spheres of social, cultural, educational, political and information and communication issues. The unique material in this compilation offers to professional public relations practitioners, students of the profession as well as corporate communications professionals a broad, incisive and revealing insight into public relations practiced at the Caribbean regional as well as international levels. It offers the opportunity to come to terms with the broad cultural perspective that any individual aspiring for excellence in the practice of the profession must acquire the passion to cultivate. Mitchell's 40-Year Journey is a bold, daring and imaginative excursion into areas that many practitioners normally fear to venture, but which display independent thought and original ideas. Analytical and visionary, instructive and revealing, educational and objective, the work is painstakingly focused, innovative in outlook and fearless in spirit. Above all it opens up new, challenging and daunting perspectives for the practice of the profession in ways never before documented in Trinidad a Tobago.

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