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9781666972054

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Public Interest Communication: Foundation, Influence, and Importance provides a long-awaited option for professors, students, scholars, and practitioners who are hoping to understand or explain public interest communication (PIC), its relation to other areas like journalism or public relations, and examples of PIC in action. The editors have gathered an outstanding list of authors, and are outstanding authors themselves, on this important topic. * Brooke W. McKeever, Professor and Chair, Department of Advertising & Public Relations, University of Alabama, USA *

Public Interest Communication: Foundation, Influence, and Importance provides a long-awaited option for professors, students, scholars, and practitioners who are hoping to understand or explain public interest communication (PIC), its relation to other areas like journalism or public relations, and examples of PIC in action. The editors have gathered an outstanding list of authors, and are outstanding authors themselves, on this important topic. * Brooke W. McKeever, Professor and Chair, Department of Advertising & Public Relations, University of Alabama, USA * There is no question that strategic communication and narrative storytelling shape the ways we understand our world—and more importantly, how we build a future that is inclusive, kind, and just. Teaching and inspiring public interest communicators is absolutely vital to that pursuit, and Brigitta R. Brunner & Kelly Chernin have given us a definitive, motivating text about what this work is all about, and why it matters. * Caty Borum, Professor of Communication, American University, USA, and Executive Director, Center for Media & Social Impact *

Author Information

Brigitta R. Brunner is Professor in the School of Communication & Journalism at Auburn University, USA. Kelly Chernin is Associate Professor in the Department of Communication at Appalachian State University, USA.

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