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Author:   Geoffrey Cowan ,  Nicholas J. Cull ,  Phyllis Kaniss (Annenberg School for Communication)
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Volume:   616
Dimensions:   Width: 16.20cm , Height: 1.70cm , Length: 23.40cm
Weight:   0.480kg
ISBN:  

9781412966870

ISBN 10:   1412966876
Pages:   320
Publication Date:   03 April 2008
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Theorizing Public Diplomacy Moving from Monologue to Dialogue to Collaboration: The Three Layers of Public Diplomacy - Geoffrey Cowan and Amelia Arsenault Public Diplomacy: Taxonomies and Histories - Nicholas J. Cull Searching for a Theory of Public Diplomacy - Eytan Gilboa The New Public Sphere: Global Civil Society, Communication Networks, and Global Governance - Manuel Castells Public Diplomacy and Soft Power - Joseph S. Nye, Jr. Hard Power, Soft Power, Smart Power - Ernest J Wilson III The Tools of Public Diplomacy Place Branding: The State of the Art - Peter van Ham New Technologies and International Broadcasting: Reflections on Adaptations and Transformations - Monroe E. Price, Susan Haas and Drew Margolin Mapping the Undefinable: Some Thoughts on Relevance of Exchange Programs within International Relations Theory - Giles Scott-Smith National Case Studies of Public Diplomacy and Commentary International Exchanges and the U.S. Image - Nancy Snow Buena Vista Solidarity and the Axis of Aid: Cuban and Venezuelan Public Diplomacy - Michael J. Bustamante and Julia E. Sweig Public Diplomacy and the Rise of Chinese Soft Power - Yiwei Wang Public Diplomacy: Sunrise of an Academic Field - Bruce Gregory

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