Overview

What if you could have whatever you want, produced and provided immediately and affordably no matter how customized--with minimal environmental impact? Products, services, and experiences on demand. Just-in-time anything, anywhere, anytime. This radical change is underway, as digital technologies push the production and provision of value ever closer to the moment of demand. Robert C. Wolcott and Kaihan Krippendorff provide an indispensable guide to the Proximity revolution, showing how it's transforming every industry--and our lives. Offering unparalleled foresight for leaders and innovators, they reveal how pervasive this trend will be. Proximity represents an entirely new way to serve customers, with critical implications for corporate strategy, investing, public policy, supply chain resilience, and sustainability. Incremental changes to existing business models won't suffice. Through interviews and compelling examples, Proximity shares stories of the people and companies leading the way. The book places rapidly advancing technologies in context and explores the factors accelerating the transformation. Proximity offers a playbook for business leaders, investors, and entrepreneurs to win this rapidly emerging game--and for each of us to consider the implications for our careers, families, communities, and lives.

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Robert C. Wolcott is adjunct professor of innovation at the Booth School of Business, University of Chicago and adjunct professor of executive education at the Kellogg School of Management, Northwestern University. From 2009-2019, Wolcott served as clinical professor of innovation at Kellogg. Wolcott won Teacher of the Year from Kellogg's EMBA program in 2013, 2014, 2015, and 2017. He is cofounder and chair of TWIN Global, a global community of over 3,000 innovation leaders from over thirty countries and across sectors. Wolcott serves as a board member of strategy consultancy for Clareo; coaching platform Abroad; and global nonprofit HCP Cure Blindness. He is an advisory board member of the Open Innovation Lab of Norway and many ventures. He has been a contributor for Forbes on the impact of technology on business, society, and humanity. His first book, Grow From Within: Mastering Corporate Entrepreneurship and Innovation has been published in Chinese and Japanese. Wolcott's work has appeared in publications such as MIT Sloan Management Review, the Harvard Business Review, and the Wall Street Journal. He is an active venture investor in over thirty companies, many of which are leading the Proximity revolution. Wolcott holds a BA in European and Chinese history, as well as his MS and PhD in industrial engineering and management science, from Northwestern University. Kaihan Krippendorff is the founder of Outthinker and the Outthinker Strategy Network, a global community of corporate strategy leaders committed to staying ahead of the pace of disruption. Recognized by Thinkers50 as one of the top emerging business thinkers to look out for, he is a professional speaker and the author of Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore, among other business strategy books. A former McKinsey consultant, he is a strategic advisor to numerous leading corporations. Mike Chamberlain is an actor and voiceover artist who has performed in numerous short and feature length films and on television and radio.

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