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9780199350254

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It's said that architecture is politics in stone. Daniel Kreiss shows that the database architecture of technology-intensive campaigning is politics in code. This is essential reading for anyone who wants to understand innovation in the infrastructure of Americas political parties. David Stark, author of The Sense of Dissonance: Accounts of Worth in Economic Life In this important book Daniel Kreiss argues that we have entered a new era of presidential campaigning: one in which the innovative use of integrated databases, computational analytics, and information and communication technologies is paramount; that requires new and fluid networks of experts and novices; that is transforming the national political partiesalbeit at different ratesinto databases; and that harkens back to the socially-embedded and personalized politics of the late 19th and early 20th Centuries. Kreiss convincingly shows that this transformation is not determined by technological change or the innovations of a single campaign, but rather by how election successes and failures over the past two decades were differentially interpreted and reacted to by the Democratic and Republican Parties. Michael X. Delli Carpini, Dean, Annenberg School for Communication, University of Pennsylvania

Prototype Politics offers a substantive behind-the-scenes look at campaigns use of technology and how it is dramatically changing what it means to run for office in the 21st century. Kreiss has talked to a deep bench of practitioners in the campaign digital, data and analytics space that allows for insights into the process that go far beyond what you would normally get from daily coverage of the political horserace. Alex Lundry, Co-founder of Deep Root Analytics and Director of Data Science for Romney 2012 It's said that architecture is politics in stone. Daniel Kreiss shows that the database architecture of technology-intensive campaigning is politics in code. This is essential reading for anyone who wants to understand innovation in the infrastructure of Americas political parties. David Stark, author of The Sense of Dissonance: Accounts of Worth in Economic Life In this important book Daniel Kreiss argues that we have entered a technology-intensive era of presidential campaigningone requiring fluid networks of experts and novices, transforming national parties into databases, and evoking the socially-embedded politics of a century ago. Skillfully combining data and interpretation, Kreiss traces these changes to the way two decades of electoral outcomes were differentially understood by the Democratic and Republican parties. Michael X. Delli Carpini, Annenberg School for Communication, University of Pennsylvania

Author Information

Daniel Kreiss is Associate Professor in the School of Media and Journalism at the University of North Carolina at Chapel Hill and an affiliate faculty fellow of the Information Society Project at Yale Law School.

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